Thanks to the good development of the real estate and construction industries, the market size of the door and window industry reached 6605 billion yuan in 2017.

The expansion of the door and window industry and the market share of high-grade doors and windows are still expected to increase. According to the Report on Market Foresight and Investment Planning of China's Door and Window Industry for 2018 - 2023 issued by Prospective Industry Research Institute, the market size of China's door and window industry will continue to grow.   Thanks to the favorable development of the downstream real estate and construction industries, the market size of the door and window industry reached 6605 billion yuan in 2017, with an average compound growth rate of 10 % in four years.

Under the appearance of a prosperous market, what is hidden is the increasingly fierce competition. How to build its own brand competitiveness and break out of the tight encirclement in the era of Qian Fan's race is the most concerned topic for all major door and window brands.

The high-end door and window market is promising in the future

With the upgrading of consumption, middle and high-end door and window products are beginning to be favored by consumers, the demand of the market is constantly expanding, and the high-end market is gradually showing a prosperous scene.

Some industry insiders said frankly, " The high-end market is not only one of the means of brand differentiation, but also can obtain higher profits, which is very beneficial to manufacturers."   Of course, high-end doors and windows have high value in themselves, both in use value and in performance value, they can give consumers higher quality products.

More and more door and window enterprises are beginning to position themselves in high-end and brand orientation, and consumers' demand for doors and windows is gradually gathering towards high - end.   In the future, doors and windows should be developed in the direction of high technology, and the customized door and window industry has unlimited potential.

Home improvement " cake" should not be underestimated

The market size of China's door and window industry has been growing by leaps and bounds since 2012, reaching 4589 billion yuan in 2013, an increase of nearly 80 billion yuan over 2012.   In the three years from 2014 to 2016, the market growth rate of the door and window industry decreased compared with the previous period, and the market size also remained between 550 billion and 600 billion yuan, but the market still maintained growth.   In 2017, the market size of the door and window industry reached 6605 billion yuan, mainly benefiting from the good development of the downstream real estate and construction industries.

With the popularity of personalized customization, the " cake" in the home improvement market is getting larger and larger. Enterprises that once focused on the field of engineering doors and windows have gradually begun to transform, gradually turning to the home improvement market and developing in depth into the home improvement field.   The unlimited development prospect and profit-making space of home improvement market are attracting more and more enterprises to enter.

Brand formation, the road to scale is inevitable

After more than ten years of development, the growing small factories are moving towards enterprise collectivization. To grow in the fierce market competition, enterprise collectivization is the only way out.   Collectivization cannot be separated from well-equipped production equipment and complete talent reserve, so large investment and large-scale production are the development trend and the only way to collectivization.

The so-called " taking advantage of the situation" means that facing the current development trend of the door and window industry, door and window enterprises still need to understand the current situation and grasp the trend of the development of the times. The most important thing of " taking advantage of the situation" is still to be down-to-earth and work out reasonable development plans from the actual situation of the enterprises so as to seek the profit space of the enterprises and strive for long-term development.