In recent years, the overall sales volume of the household industry has not been satisfactory. The performance in the first half of the year was " short of money". Coupled with the unsatisfactory sales in the traditional peak sales season and the unclear sales volume in the " Double Eleven", the development of the entire household industry has been shrouded in a " downturn".

The end of the year is the final sales sprint in the home market.   The sales performance at the end of the year not only determines the overall performance in the fourth quarter, but also plays a vital role in the annual sales performance.   In order to get a beautiful performance table by the end of the year, the home merchants will increase the discount, strive to win the race and sprint the performance.   However, in the increasingly competitive home market, price reduction can no longer fully harvest consumers' hearts. Only high-quality products that conform to the hearts of the people can make consumers pay for them.

The store is large and of high quality, and the consumer's shopping is guaranteed

Nowadays, with the rapid development of social economy, people's living standards are increasingly improved.   The more developed the commodity economy, the more picky consumers will be about what they buy.   The home market is uneven. Consumers have not only focused on low-priced goods but prefer to spend a little more money on large-scale home stores because they not only have a complete range of categories, but also have quality assurance for the selected homes and satisfactory after-sales services.   Large - scale stores like Red Star Meikelong are well received in all parts of the country.   The modern hardware supporting facilities, first-class shopping environment and international standard formats in the store are well received by consumers, and adopt a vertical zoning pattern, with half of the area being building materials and half of the area being furniture. In the same floor, you can choose both building materials and furniture products, which is convenient for consumers.   As a national chain house, it not only implements the principle of " famous products entering stores" but also takes the lead in implementing " first payment", in addition to introducing a series of after-sales service guarantee systems such as no reason to return or return goods within one month and no delay in delivery.   The real thing is to let consumers have no worries when they buy their homes.

Striving for novelty and fighting for splendor, the sales promotion in the stores all have their own extraordinary moves.

Towards the end of the year, the home stores struggled with their sales in order to sprint for results. Through interviews, it was found that all the major home stores in the near future have been carrying out sales promotion in different ways, especially in the " Double Eleven" node of the previous period, with different theme and characteristics. This is because with the change of consumption concept, simple sales promotion has hardly attracted the attention of consumers, and high-style activities such as giving love, year-end carnival and general manager signing sales can even increase the popularity of the stores.   For example, at the large-scale promotion event " Love Home Day 5 Years Give Love and Warm Up" held by Red Star Meikelong, there will be 3600 warm house packages and 7500 warm home products to benefit consumers, as well as a pre-stored 4600 to 5000 flowers, with the general manager signing up for a 5 % discount.   In addition, there are special supplies of ultra-low price goods, such as " 5 yuan lamp, 9 yuan column basin, 99 yuan toilet bowl" and so on, which really bring benefits to consumers.

Brand marketing, high-end furniture prices are pro - citizen

" Those high-end furniture will not be cheap at first sight. Let's choose some cheap ones."   As the end of the year approaches, many citizens want to take a long holiday to decorate their new homes. However, when referring to some high-end furniture stores, many people think that high-end furniture must be expensive and can't help but " flinch" from it.   Recently, Xi 'an's high-end furniture stores have started to promote some high-end brands of furniture in order to achieve the year-end sales target.   The discounted prices of furniture in these stores are almost the same as those in some middle and low end stores, showing a pro-citizen market state of high-end furniture prices.